The Market Countryside Amica della Ghirlandina is a space of 300 square meters in the heart of Modena, created by Coldiretti to bring the excellence of agri-food products to the city at Km 0. This is not a simple market, but of a multifunctional space that involves people, territory and local communities.
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The concept starts from the desire to characterize the available space strongly connoting it, while leaving the possibility to operators to set up the sales area according to several configurations.
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The concept starts from the desire to characterize the available space strongly connoting it, while leaving the possibility to operators to set up the sales area according to several configurations.
This flexibility allows you to create multiple scenarios, adapting the space according to the exhibition and sales needs of the moment.
In the new areas, available for events, private parties, product launches, promotional and cultural meetings, there are:
• agricultural products market;
• wine shop/winery with tastings;
• leisure and promotion area (spaces that can be managed by members to have visibility and organize initiatives);
• kitchen;
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The intervention concerned the modification of the partitions inside the ground floor and the basement, as well as in the design of the plants.
We focused on the development of a complex system of treatment, replacement and air conditioning that allows both workers and visitors to enjoy the premises of high comfort both in winter and summer.
Even the high efficiency LED lighting system guarantees the right balance between natural and artificial light and very low electrical consumption.
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